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News - 17 June 2011

New regulations on cookies are you prepared?

 

Changes to the EU's Privacy and Electronic Communications Directive came into force in the UK on 26 May 2011. These changes affect all businesses that have websites, make marketing phone calls or send emails to consumers.

The amendment to the law requires UK businesses and organisations running websites in the UK to get informed consent from visitors to their websites in order to store and retrieve information on users' computers.

What is a "cookie"?

A cookie is a small file of letters and numbers downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user's device.

The previous rule on using cookies for storing information was that you had to tell people how you use cookies, and give them the option to "opt out". However, the opt out clause was often hidden in the Terms and Conditions or their Privacy Policies that were not easy to locate.

What do you have to do?

The Information Commissioner's Office (ICO) provides advice on how UK businesses and organisations can comply with the new EU laws on the use of cookies technology. The information can be found on: http://www.ico.gov.uk/Global/Search.aspx?collection=ico&keywords=cookies

 

If you need any help and advice on this or a similar matter don’t hesitate, contact Lavinia Newman, Stuart Coleman or Tonmoy Kumar NOW to discuss how ABDS can help in all your financial planning and business advice.

ABDS Chartered Certified Accountants of Southampton.

Tel: 023 8083 6900 E-mail: abds.marketing@netaccountants.net

For a full list of ABDS’ News Briefings go to: www.netaccountants.net

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