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News - 17 December 2012

Accountant’s advice is more valued than banks.

According to a Sage Omnibus survey of more than 1,000 of its customers, accountants are the most trusted business advisor, following a breakdown in honesty between companies and their bank managers

Exactly half, 50%, of those surveyed believe their accountant provides the most valuable business advice, with 4% believing this to be the case with friends, 2% family, and bank managers sloping in at 2%, alongside solicitors 2%.
About 44% turn to their accountants first for business advice, 21% to the internet and 18% to business groups or Chamber of Commerce associations, and 15% of small business owners also claim they are more honest with their accountant than even friends, family or spouse.

Lavinia Newman, founder of ABDS comments:
“At ABDS we believe that each of our existing and potential clients should be treated as an individual in order to assess their needs. That is why we tailor our professional service according to that assessment and work with a consistent and open dialogue to provide practical advice on challenging business issues.”

If you need any help and advice for your business on this or any other business related matter, contact Lavinia Newman, Stuart Coleman or Tonmoy Kumar to discuss how ABDS can help

ABDS Chartered Certified Accountants of Southampton.
Tel: 023 8083 6900  E-mail:

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